Chaiiwala
Toronto, ON
20M+ Views
+65.9%

Going Global with Organic Content | Chaiiwala Case Study

Youssef Abdelrahman - Aug 19, 2023

250M+

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Views on TikTok
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30M+

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Play House, an innovative social media agency, partnered with a well-known UK franchise with over 50 global locations spanning three different continents. The mission was clear: to leverage organic content and make a splash in a new market by introducing this growing brand to a fresh audience. The results exceeded all expectations as the very first upload became the franchise's most viral video ever. Let's explore the successful journey of expanding the brand's reach through organic content and viral success.
Project Goal:

- To introduce the well-known UK franchise to a new market and establish a strong presence through organic content.

- To create engaging and shareable content that resonates with the target audience, facilitating organic growth and attracting new customers.

Strategies Implemented:
1. Organic Content Creation: Play House devised a content strategy that showcased the uniqueness of the franchise's offerings and its brand values. The focus was on creating authentic and captivating content to pique the interest of the new market.

Before
After
Results Achieved:

- Viral Success: The very first upload from Play House's organic content strategy became the franchise's most viral video ever. This remarkable success catapulted the brand into the spotlight, generating immense visibility and excitement.

- Global Recognition: The viral content helped introduce the UK franchise to the new market, earning global recognition and igniting curiosity among potential customers.

- Organic Growth: Through the engaging and shareable content, the franchise experienced organic growth, attracting a new and enthusiastic audience to its offerings.

Expanding to New Horizons:

- The success of the organic content strategy paved the way for the franchise to expand its reach to a new market and establish a strong foothold in the region.

- Introduction to a Fresh Audience: Play House's creative approach in crafting viral content successfully introduced the well-known UK franchise to a fresh audience, sparking interest and curiosity.

Conclusion:

Play House's partnership with the well-known UK franchise exemplified the power of organic content and viral success in expanding a brand's reach to new horizons. The strategic use of engaging content resonated with the target audience, resulting in viral recognition and global visibility for the franchise. As the brand continues to make its mark on new continents, the journey stands as a testament to the impact of organic content in driving brand awareness and attracting a growing customer base.

Note: The above case study showcases the success of Play House's collaboration with a well-known UK franchise, highlighting the influence of organic content in introducing the brand to a new market. The tone reflects the excitement and achievement of the franchise's viral success, positioning it for further expansion and recognition on a global scale.

Work

Deliverables:

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Deliverables:

• Video Production
• Location Scouting
• Post Processing
• On-site editing
• Creative Direction

Credits:

Director: Placeholder
Producer: Placeholder
Key Grip: Placeholder
AC: Placeholder
Wardrobe: Placeholder

Credits:

Set Design: Placeholder
MUA: Placeholder
Craft: Placeholder

Yogurt & Dairy

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Work

Deliverables:

Contrast was tasked with delivering a was tasked with a was tasked with delivering a lorem ipsum

Deliverables:

• Video Production
• Location Scouting
• Post Processing
• On-site editing
• Creative Direction

Credits:

Director: Placeholder
Producer: Placeholder
Key Grip: Placeholder
AC: Placeholder
Wardrobe: Placeholder

Credits:

Set Design: Placeholder
MUA: Placeholder
Craft: Placeholder

Yogurt & Dairy

SPEC
MOTION-CONTROL ARM
Website trailer
EXPAND

Changing This Commercial Name

Website trailer
Next

Changing This Commercial Name

Website trailer
Next

Changing This Commercial Name

Website trailer
Next

Changing This Commercial Name

Website trailer
Next

Changing This Commercial Name

Website trailer
Next

Work

Deliverables:

Contrast was tasked with delivering a was tasked with a was tasked with delivering a lorem ipsum

Deliverables:

• Video Production
• Location Scouting
• Post Processing
• On-site editing
• Creative Direction

Credits:

Director: Placeholder
Producer: Placeholder
Key Grip: Placeholder
AC: Placeholder
Wardrobe: Placeholder

Credits:

Set Design: Placeholder
MUA: Placeholder
Craft: Placeholder

Yogurt & Dairy

SPEC
MOTION-CONTROL ARM
Website trailer
EXPAND

Changing This Commercial Name

Website trailer
Next

Changing This Commercial Name

Website trailer
Next

Changing This Commercial Name

Website trailer
Next

Changing This Commercial Name

Website trailer
Next

Changing This Commercial Name

Website trailer
Next

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