Embracing the Digital Shift | Masrawy Case Study
Youssef Abdelrahman - Aug 19, 2023
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Play House, a cutting-edge social media agency, joined forces with Masrawy, a pioneering Egyptian restaurant in the suburbs of Toronto, Canada. At the onset of the 2020 COVID outbreak, Masrawy recognized the potential of the digital landscape and made a bold transition from traditional marketing to a comprehensive online strategy. Play House's expertise in organic content, paid media, and influencer marketing played a pivotal role in driving Masrawy's rapid growth, garnering over 180K+ followers worldwide. Let's explore the successful journey of Masrawy's transformation into an online sensation.
• Masrawy, a local Egyptian restaurant, was known primarily within its local community, relying on billboards, bus ads, and sponsorships for marketing.
• Play House's objective was to capitalize on the digital shift, boosting Masrawy's online presence and expanding its reach globally.
1. Organic Content: Play House created engaging and authentic content that showcased the rich flavours and cultural essence of Masrawy's Egyptian cuisine. The goal was to build a passionate and dedicated online community around the brand.
2. Paid Media: Leveraging paid media, Play House directed targeted traffic to Masrawy's online ordering platform and promotional campaigns. This approach maximized online sales and conversions, driving tangible results for the restaurant.
3. Influencer Marketing: Partnering with internationally known personalities, Play House positioned Masrawy's authentic Egyptian food in the mainstream spotlight. Influencer endorsements amplified brand visibility and generated curiosity among a wider audience.
Rapid Growth: Masrawy's digital transformation yielded extraordinary results, propelling the restaurant to over 180K+ followers globally in a short period.
Online Engagement: Through Play House's strategic organic content creation, millions of people now interact with Masrawy's online channels on a weekly basis, fostering a robust and engaged online community.
Increased Sales: The integration of paid media effectively drove traffic to Masrawy's online ordering platform, resulting in boosted sales and increased revenue.
Global Recognition: Influencer marketing initiatives brought Masrawy's authentic Egyptian cuisine into the spotlight, garnering international recognition and elevating the restaurant's stature in the food scene.
- The authentic and engaging content established a deep emotional connection with followers, fostering a cult-like following for Masrawy's Egyptian restaurant.
- Community Building: Play House's strategic approach in community building transformed Masrawy's online presence into a thriving hub of food enthusiasts and culture aficionados.
Through a strategic amalgamation of organic content, paid media, and influencer marketing, Play House facilitated Masrawy's spectacular journey from a local Egyptian restaurant to a globally recognized online sensation. Embracing the digital shift during the 2020 COVID outbreak, Masrawy effectively leveraged the power of social media to build a massive cult-like following, with millions engaging with the brand on a regular basis. The transition from traditional marketing to a fully online approach proved to be a game-changer for Masrawy, establishing its place as one of the leading Egyptian restaurants in Toronto, Canada, and beyond.
Note: The above case study showcases the impressive transformation of Masrawy Egyptian Restaurant in collaboration with Play House. The tone emphasizes the successful execution of organic content, paid media, and influencer marketing strategies, resulting in exponential growth and a devoted online following for the restaurant.